{"id":81955,"date":"2023-01-24T11:32:52","date_gmt":"2023-01-24T10:32:52","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/frank-asmus\/"},"modified":"2026-06-28T21:48:52","modified_gmt":"2026-06-28T20:48:52","slug":"frank-asmus","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/","title":{"rendered":"Frank Asmus"},"content":{"rendered":"<p>Frank Asmus is the expert in leadership communication and strategic communication. His clients include corporate board members, CEOs, entrepreneurs, and marketing teams \u2013 as well as business evangelists, top politicians, world-class researchers, and Olympic champions.<\/p>\n<p>Frank Asmus works for globally leading brands, numerous DAX companies, many hidden champions, and well-known start-ups. He is the keynote coach in Europe and has developed over 300 keynotes in the last two years. With convincing pitch presentations, he succeeded in attracting important start-up investors to Germany. As a specialist in &#8216;Leadership and Strategic Communication&#8217;, he has been referred to by Fokus as the &#8216;Master Maker&#8217;.<\/p>\n<p>Frank Asmus studied directing at the famous Max Reinhardt Seminar, the University of Music and Performing Arts in Vienna, was a student of Samy Molcho, and now teaches as a lecturer in &#8216;Professional Speaking&#8217; at the German Speakers Association and as a communication expert at the Technical University of Berlin. His current book \u2013 a bestseller \u2013 is titled &#8216;IMPACT! How to Convince Yourself and Others \u2013 The Power of Influence&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frank Asmus is the expert in leadership communication and strategic communication. His clients include corporate board members, CEOs, entrepreneurs, and marketing teams \u2013 as well as business evangelists, top politicians, world-class researchers, and Olympic champions. Frank Asmus works for globally leading brands, numerous DAX companies, many hidden champions, and well-known start-ups. He is the keynote [&hellip;]<\/p>\n","protected":false},"featured_media":74640,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[32,39,89,146,134],"sa_language":[252],"sa_employability":[],"class_list":["post-81955","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-communication-media","sa_speaker_category-entrepreneurship","sa_speaker_category-individual-development","sa_speaker_category-successful-entrepreneurs-male","sa_speaker_category-sustainability-environment"],"acf":{"sa_introduction":"Frank Asmus offers excellent expertise for CEOs, board members, entrepreneurs, marketing and sales teams with his background as a professional speaker in the field of 'strategic communication'.","sa_one_liner":"Communication | Director | Author","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"IMPACT! How to Convince Yourself and Others - The Power of Influence","sa_subjects_information":"<p>&#8211; Principles of Leadership &amp; Strategic Communication<\/p>\n<p>Communication is the key to both business and personal success. Frank Asmus knows what matters and which principles achieve outstanding results.<\/p>\n<p>In his keynotes, he takes his audience into the boardrooms and to the most successful people of our time. He reveals why emotions count more than facts and why self-reflection is more important than self-presentation.<\/p>\n<p>His speeches uniquely combine modern success psychology with ancient wisdom, classical communication theory, and current business knowledge in the age of digitalisation.<br \/>\nKeynotes on masterful communication from a master of the stage.<\/p>\n"},{"sa_subjects_title":"From Leading to Steering - Principles of Leadership Communication","sa_subjects_information":"<ul>\n<li>How to win employees over for changes.<\/li>\n<li>Understand effective principles from Steve Jobs and Elon Musk.<\/li>\n<li>&#8220;A leader acts through communication&#8221; (Frank Asmus)<\/li>\n<\/ul>\n"},{"sa_subjects_title":"Steve Jobs on Stage - World Class Strategic Communication","sa_subjects_information":"<ul>\n<li>The most successful dramaturgy since antiquity.<\/li>\n<li>Stagings of the world's most outstanding communicators.<\/li>\n<li>How your strategic communication becomes a masterpiece.<\/li>\n<\/ul>\n"}],"sa_faq_items":null,"sa_minimum_price":"5500","sa_maximum_price":"10000","sa_banner_image_id":74637,"sa_videos":[{"sa_video_title":"Im Interview mit  Kommunikationsexperte Frank Asmus","sa_video_embed":"https:\/\/www.youtube.com\/watch?v=goSEvvr0r2U"},{"sa_video_title":"Frank Asmus: Die Inszenierung der Strategischen Kommunikation","sa_video_embed":"https:\/\/www.youtube.com\/watch?v=mN_KnrG7pPM"}],"sa_order_score":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frank Asmus - Book a speaker at Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frank Asmus - Book a speaker at Speakers Academy\u00ae\" \/>\n<meta property=\"og:description\" content=\"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/\" \/>\n<meta property=\"og:site_name\" content=\"Speakers Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-28T20:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speakersacademy.com\/wp-content\/uploads\/sites\/5\/2023\/01\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/\",\"name\":\"Frank Asmus - Book a speaker at Speakers Academy\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/01\\\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238\",\"datePublished\":\"2023-01-24T10:32:52+00:00\",\"dateModified\":\"2026-06-28T20:48:52+00:00\",\"description\":\"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/01\\\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/01\\\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238\",\"width\":600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/frank-asmus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Leadership &amp; Strategy\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker_category\\\/leadership-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Individual development\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/speaker_category\\\/individual-development\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Frank Asmus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\",\"name\":\"Speakers Academy\",\"description\":\"Bringing Knowledge to the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#organization\",\"name\":\"Speakers Academy\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783069288\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783069288\",\"width\":696,\"height\":696,\"caption\":\"Speakers Academy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/speakers.academy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW5ccMnflvNyiE6cChHDYbw\",\"https:\\\/\\\/www.tiktok.com\\\/@speakers_academy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/speakers-academy\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/54t64RYiW9sDkfJQrUBO90\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frank Asmus - Book a speaker at Speakers Academy\u00ae","description":"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/","og_locale":"en_US","og_type":"article","og_title":"Frank Asmus - Book a speaker at Speakers Academy\u00ae","og_description":"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.","og_url":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/","og_site_name":"Speakers Academy","article_modified_time":"2026-06-28T20:48:52+00:00","og_image":[{"width":600,"height":800,"url":"https:\/\/www.speakersacademy.com\/wp-content\/uploads\/sites\/5\/2023\/01\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/","url":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/","name":"Frank Asmus - Book a speaker at Speakers Academy\u00ae","isPartOf":{"@id":"https:\/\/www.speakersacademy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/#primaryimage"},"image":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2023\/01\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238","datePublished":"2023-01-24T10:32:52+00:00","dateModified":"2026-06-28T20:48:52+00:00","description":"Frank Asmus ist ein ausgezeichneter Redner im Bereich der F\u00fchrungskommunikation und strategischen Kommunikation.","breadcrumb":{"@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/#primaryimage","url":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2023\/01\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238","contentUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2023\/01\/Frank-Asmus-profile-picture-resized.png?image-crop-positioner-ts=1783074238","width":600,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.speakersacademy.com\/en\/speaker\/frank-asmus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.speakersacademy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/www.speakersacademy.com\/en\/speaker\/"},{"@type":"ListItem","position":3,"name":"Leadership &amp; Strategy","item":"https:\/\/www.speakersacademy.com\/en\/speaker_category\/leadership-strategy\/"},{"@type":"ListItem","position":4,"name":"Individual development","item":"https:\/\/www.speakersacademy.com\/en\/speaker_category\/individual-development\/"},{"@type":"ListItem","position":5,"name":"Frank Asmus"}]},{"@type":"WebSite","@id":"https:\/\/www.speakersacademy.com\/en\/#website","url":"https:\/\/www.speakersacademy.com\/en\/","name":"Speakers Academy","description":"Bringing Knowledge to the World","publisher":{"@id":"https:\/\/www.speakersacademy.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speakersacademy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.speakersacademy.com\/en\/#organization","name":"Speakers Academy","url":"https:\/\/www.speakersacademy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speakersacademy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783069288","contentUrl":"https:\/\/www.speakersacademy.com\/en\/wp-content\/uploads\/sites\/5\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783069288","width":696,"height":696,"caption":"Speakers Academy"},"image":{"@id":"https:\/\/www.speakersacademy.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/speakers.academy\/","https:\/\/www.youtube.com\/channel\/UCW5ccMnflvNyiE6cChHDYbw","https:\/\/www.tiktok.com\/@speakers_academy","https:\/\/www.linkedin.com\/company\/speakers-academy","https:\/\/open.spotify.com\/show\/54t64RYiW9sDkfJQrUBO90"]}]}},"_links":{"self":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker\/81955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker"}],"about":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/types\/sa_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/media\/74640"}],"wp:attachment":[{"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/media?parent=81955"}],"wp:term":[{"taxonomy":"sa_speaker_category","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_speaker_category?post=81955"},{"taxonomy":"sa_language","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_language?post=81955"},{"taxonomy":"sa_employability","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/en\/wp-json\/wp\/v2\/sa_employability?post=81955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}