{"id":81498,"date":"2018-06-08T09:26:52","date_gmt":"2018-06-08T09:26:52","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/mariette-darrigrand\/"},"modified":"2026-07-04T22:02:37","modified_gmt":"2026-07-04T20:02:37","slug":"mariette-darrigrand","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/en\/speaker\/mariette-darrigrand\/","title":{"rendered":"Mariette Darrigrand"},"content":{"rendered":"<p>She leads the semiological research firm DES FAITS ET DES SIGNES, specializing in the analysis of influential media discourse and communication consulting. She analyzes lexical trends (structuring words of the media universe) and brand communications. She engages in strategic reflection for companies and brands: positioning platforms, communication strategies, brand books\u2026 She presents her analyses on contemporary words in various publications:<\/p>\n<p>-\u00ad Sexy Corpus\/ Journey into the Flesh of Words (Lemieux \u00e9diteur &#8211; 2015)<\/p>\n<p>-\u00ad How the Media Miscommunicate (Editions nouvelles Fran\u00e7ois Bourin &#8211; 2014)<\/p>\n<p>-\u00ad These Words That Govern Us (Bayard &#8211; 2008) She is a lecturer at Paris XIII, Master&#8217;s in Book Marketing.<\/p>\n<p>She is a columnist for France Culture \/ The Secret of Sources and regularly appears in the media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>She leads the semiological research firm DES FAITS ET DES SIGNES, specializing in the analysis of influential media discourse and communication consulting. She analyzes lexical trends (structuring words of the media universe) and brand communications. She engages in strategic reflection for companies and brands: positioning platforms, communication strategies, brand books\u2026 She presents her analyses on [&hellip;]<\/p>\n","protected":false},"featured_media":57532,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[32],"sa_language":[253],"sa_employability":[196],"class_list":["post-81498","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-communication-media"],"acf":{"sa_introduction":"She leads the semiological research firm DES FAITS ET DES SIGNES, specializing in the analysis of influential media discourse and communication consulting. She analyzes lexical trends (structuring words of the media universe) and brand communications. 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