Graduate of ESCP-EAP, Ph.D. in Management, University Paris-Dauphine, Marc Benoun designed the first Retailing program at the University Paris-Dauphine. A well-known specialist in Marketing and Retailing, his publications include \u201cMarketing Knowledge and Know-How\u201d and \u201cRetailing: Actors and Strategies\u201d.<\/p>\n
In 2006, he created the first specialized course in Brand Management at the UIBE (University of International Business and Economics) in Beijing. In 2008, he updated his E-learning program on Retailing, in the framework of AUNEGE (a French University Consortium).<\/p>\n
As professor at the University of Paris-Dauphine, he has developed several continuous education programs: Danone (management training in Retailing Strategy), Auchan Hypermarkets (Marketing for Retailers), PLMA (Management of Private Labels), along with a distant learning program on retailing. Well-known worldwide, Marc Benoun has lectured in China, Lebanon, Morocco, Russia, Spain,Switzerland and Vietnam. <\/p>\n
Today, he is consultant in Retailing and in Business Education. He also teaches retailing in Switzerland as visiting professor at UNIL (University of Lausanne), Vietnam (CFVG Franco-Vietnamese Center For Management), Bordeaux (MACI International Business School), and Paris at MOD\u2019SPE (Fashion Management School).<\/p>\n
In February 2012, he lead a teaching module at the University of Lausanne on the following topic: \u201cMa\u00eetriser la distribution\u201d, which covered: \u201cLes fonctions et l\u2019\u00e9volution de la distribution\u201d, \u201cLe choix des canaux de distribution\u201d, \u201cLes strat\u00e9gies des groupes de distribution\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Graduate of ESCP-EAP, Ph.D. in Management, University Paris-Dauphine, Marc Benoun designed the first Retailing program at the University Paris-Dauphine. A well-known specialist in Marketing and Retailing, his publications include \u201cMarketing Knowledge and Know-How\u201d and \u201cRetailing: Actors and Strategies\u201d. In 2006, he created the first specialized course in Brand Management at the UIBE (University of International […]<\/p>\n","protected":false},"featured_media":51076,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[35],"sa_language":[250,253],"sa_employability":[193,185,283],"class_list":["post-77766","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-marketing-and-branding"],"acf":{"sa_introduction":"Graduate of ESCP-EAP, Ph.D. in Management, University Paris-Dauphine, Marc Benoun designed the first Retailing program at the University Paris-Dauphine. A well-known specialist in Marketing and Retailing, his publications include \u201cMarketing Knowledge and Know-How\u201d and \u201cRetailing: Actors and Strategies\u201d.\n\nIn 2006, he created the first specialized course in Brand Management at the UIBE (University of International Business and Economics) in Beijing. In 2008, he updated his E-learning","sa_one_liner":"Expert in Category Management and Distribution Strategy","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Distribution Strategy","sa_subjects_information":""},{"sa_subjects_title":"Category Management","sa_subjects_information":""},{"sa_subjects_title":"Marketing","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null,"sa_order_score":0.63733333333332998},"yoast_head":"\n