Back to search results

Photos


Wishlist

There are no speakers in your wishlist.

dr. Wolfgang Bretschko

dr. Wolfgang Bretschko

Advertising, marketing, selling and publishing
Languages : English, German

  • Categories

  • Marketing
    • Branding
    • Image
    • Online Marketing / E-commerce
  • Sales
    • Successfull Selling
  • Employability

  • Lecture
  • Consultancy
  • Subjects

  • Logistics
  • Acquiring brand recognition
  • How to make profit from new kind of promotions
  • How to achieve new buyers and/or new readers
  • How to achieve a huge distribution network
  • How to achieve a strong distribution network
  • Marketing and communication for newspapers, magazines and publishers
  • Establishing cross-overs with paper, internet, radio and mobile devices
  • All Topics

The 1968 born Carinthian started at the Styria Medien AG in Graz in 1992 after his law degree. From 1992 to 1993 he got to know all the areas of the media house, within the framework of an extensive trainee programme. From 1992 to 1994, he worked as assistant to the publishing director of the Kleinen Zeitung. In 1994 he headed the Advertising Sales for the Kleinen Zeitung in Steiermark, initially as sales manager. At Kleinen Zeiting he achieved to sell more copies, more online visitors, more

Read more

The 1968 born Carinthian started at the Styria Medien AG in Graz in 1992 after his law degree. From 1992 to 1993 he got to know all the areas of the media house, within the framework of an extensive trainee programme. From 1992 to 1994, he worked as assistant to the publishing director of the Kleinen Zeitung. In 1994 he headed the Advertising Sales for the Kleinen Zeitung in Steiermark, initially as sales manager. At Kleinen Zeiting he achieved to sell more copies, more online visitors, more revenues, a cut in the cost development and a 33% higher profit. In the middle of 1995 he took over the entire management of the advertising area for Steiermark (Styria) and Carinthia. From September 1999 onwards, he was Chief Executive of the Kleinen Zeitung GmbH & Co KG and the Advertising and Makerting Kleine Zeitung GmbH & Co KG. His responsibilities as Chief Executive included the areas of Finance, Marketing, Circulation Marketing, as the internal Head of Services, as well as the Online activities of the publishing house. On 1st January 2004, Dr. Bretschko was appointed to the board of Styria Medien AG. Dr. Bretschko is internationally involved in the INMA and Vice President of the European Board. Furthermore, Dr. Bretschko is a member on the board of the Verbandes Österreichischer Zeitungen (Association of Austrian Newspapers), is active on the board of the APA, as well as President of the Mediaanalyse (Media Analysis).

Collapse summary

Other people also viewed: