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Speakers
Social media influencer | Digital transformation

Vladimer Botsvadze

Vladimer Botsvadze is a globally-renowned, multi-award winning, digital transformation and social media influencer. His work focuses on the intersection of storytelling, practicality, consumer...

Languages:
Employability:
Keynote Speaker,Storytelling

Specialist Subjects

1. Build Your World-Class Personal Brand

Your online reputation matters more than ever. You will be inspired to build a powerful online personal brand using social networks including Facebook, Twitter, Linkedin, Instagram, and more. Sharpen your instincts to ensure you stay one step ahead of the competition.

Be strategic about crafting and positioning your personal brand. Build a powerful reputation, which is vital to your success. Explore how to manage a personal brand and attract opportunities to you. Discover top strategies on how to break through the noise, stand out from the competition and build your online presence.

Develop a pragmatic visibility and profile strategy. Build trust and credibility. Create a culture of authenticity and trust. Use the force of social media to connect with others. Discover new ways to stand out in a crowded global marketplace.

2. The Importance of Digital Transformation and Social Media For Business Growth

In the digital economy, it’s crucial to understand where the consumer is. Capitalise on Vladimer’s insights to gain leverage in winning their attention. Social media is one of the largest outlets for generating business and marketing your brand properly. Vladimer will give you the inspiration to craft digital transformation strategies that deliver a competitive advantage.

Learn how to become a master communicator and develop a consumer centric-business. Discover how to win in an industry where everybody is striving for similar goals. Discover practical marketing and digital transformation for dominating your field. Increase sales, traffic, leads and audience.

Explore a number of tactics to use social media channels to convert fans into visitors. Learn how to optimise your channels to drive more customer conversion. Explore what content types will increase your engagement. Discover how to start creating content to remain competitive in your business. Vladimer brings you powerful advantages to navigate your digital transformation.

3. How to Build a Winning Customer-Centric Marketing Strategy

Discover how your brand can put customers at the heart of everything you do. Customers have different behaviours and learn how to target the right customers with the right message through the right channels. Explore benefits of executing a customer-centric strategy. Deliver superior experiences and challenge the status quo.

Explore how your brand can respond to customers’ questions on digital channels. Advocate for transformation within the organisation to improve competitiveness and reap the profitability and growth for the long term.

Learn how to consistently follow up with customers on their feedback, build customer empathy, and create accountability for customer experience improvement. Put customers at the forefront of each decision you make. Learn how to provide personalised customer service.

4. The Power of Storytelling in Marketing and How It Strengthens Your Brand

Nowadays 90% of information is taken in by the brain visually. Visuals are processed 60,000X faster the brain than text. Our brains are built to connect with compelling stories. Discover how storytelling can increase revenue, which puts the audience at ease and engages them with the human side of the brand. Learn how it creates an emotional connection and how it makes consumers spend money.

 

Learn how good stories change the way we feel, think, act, and behave. Stories bring energy to the message and cause us to take action. Explore how to master the art of crafting a story. Understand your customers’ needs, get clear on what you stand for, discover how to match the story to channel and bring your content to life. Learn how consumers want brands to make ads that feel like a story.

Cut through the noise. Learn how digital words are consumed by the average US citizen every day.  Discover how personal stories make brands worth more. Learn how to know viewers’ emotional values to plan your story. Discover how a blog can easily be converted into a video and the duo be converted into a podcast. Disrupt the battle for online attention.

5. How Brands Can Win The Battle For Attention on The Web

Raise awareness for your services to potential customers and stay ahead of the curve. Find the best way to get people’s attention. Discover which social networks dominate the screen and how you can tell your stories to build relationships with your audience.

Marketers expect consumers to pay attention to their messages. Every strategy begins with an understanding of your target customer. Develop a deep understanding of customers’ connected behaviours, preferences, and usage patterns. Reap the benefits of content marketing and recognize the crucial role it can play for customer retention.

Think mobile first, integrate experience across all channels, and deliver targeted experiences. You only have 5 seconds to get attention and answer customers’ key question, ”What’s in it for me?”. Amazon and Uber are raising the bar when it comes to customer experience. Meet customers’ expectations by understanding their needs. Consumers like to feel listened to and think about the value your product/service can bring to them. Make them loyal to your business.

6. 5 Lessons Every Business Can Learn From Amazon

Make investment decisions in light of long-term market leadership consideration. Long-term means 5-10 years for most businesses, but in my mind it’s probably closer to 20-30 years. Learn to measure programs and the effectiveness of investment.

Make bold bets and have high standards to stay ahead of ever-increasing customer expectations. Look outside the company and embrace trends that will make a difference, such as Machine Learning/AI.

Discover how you can double experiments you do per year to maximize your success. Make high-quality, high-velocity decision is key to business. Never use a one-size-fits-all decision-making process.

7. Drive Your Sales Growth Forward

Discover an effective long-term strategy for sales growth. Become more persuasive in today’s digital age. Attract attention and put yourself in the best position to succeed. Put emphasis on compelling communication that leads to positive influence.

Create change, discover the opportunities, accomplish goals, embrace your uniqueness to convince and convert.

Leapfrog your competition by discovering what’s working outside your industry. Benefit from new trends that will help you transform your business. Get in front of consumer expectations.

8. What is AI and How Will It Transform Your Business?

AI is the leading technology where marketers expect the most growth in the next two years. By 2025, the AI market will surpass $100 billion.

From an email to a push notification, AI can write personalized content for you. Companies want to use AI for customer service, competitive intelligence, and media planning.

AI identifies better prospective customers, which provides more analysis for campaigns, and better insights on accounts.

9. Twitter Success: How To Strategically Grow Your Network

Twitter is one of the top networks that brings the most buzz. 70% of Twitter users are more likely to buy a product from a brand they follow. Be personal and genuine with your tweets.

Understand your clients through Twitter. Majority tap networks like Twitter for customer service. 81% of users say Twitter impacts their purchasing decisions more than TV. 85% of followers feel more connected to a business after following. 84% of followers who interact with a brand share positive experiences.

Fortune 500 CEOs use Twitter to stay ahead of the curve. Twitter influencers play a major role in brands’ growth. Participate in industry chats, do market research for trends and products. Reach out and make connections.

10. Top 3 Technologies That Will Play a Key Role in 2025

AI is the battleground on which the long-term business success will be decided. AI-powered organizations are getting ahead. AI can develop your business models, relationships with customers, and marketing. AI will transform how we create growth.

AR allows customers to preview products or experience services in their normal lives before buying. AR/VR will have 216 million users by 2025. Retailers expect to add AR/VR to enhance product experience in the next 5 years. Instagram is bringing AR to its audience of 1 billion users.

5G network is designed to connect virtually everyone and everything including machines, objects, and devices. 5G will be 100X faster than 4G. 5G will drive economic growth – $12.3 trillion output of industry goods and services enabled by 5G and 22 million jobs will be created.

Videos

Undergoing Digital Transformation - Vladimer Botsvadze on Engati CX

Undergoing Digital Transformation - Vladimer Botsvadze on Engati CX

Leading The World In Digital Transformation With Vladimer Botsvadze

Leading The World In Digital Transformation With Vladimer Botsvadze

The Importance of Digital Transformation and Social Media For Business Growth

The Importance of Digital Transformation and Social Media For Business Growth

References

Vladimer is an inspiration for the marketing world.

''Vladimer is an inspiration for the marketing world. He always questions the status quo to drive marketing innovation. I'm happy to be able to call him a business partner."

Maximilian Hedt from Google
"He always exceeds expectations"

'Vladimer Botsvadze is the global authority on digital marketing, an award-winning social media strategist, brand evangelist, keynote speaker, blogger, professor and consultant. His track record and...

Read more
Terence Maurifrom Inc. Magazine
Vladimer is also very personable and easy to relate to.

''Vladimer is renowned for being an outstanding strategist and his depth of knowledge in all things digital marketing is both inspirational and admirable from a marketer’s perspective. Vladimer is...

Read more
Sharni-Marie Barneyfrom Forj Marketing
"Working with Vladimer means instant success for you and your company"

Vladimer is the world's best digital marketing consultant, speaker, professor and influencer who inspires audiences and helps them stand out worldwide. His 105,000 followers demonstrate that his...

Read more
Jennifer Schibitzkifrom GroundTruth
"He is informative, relevant, and always on the pulse"

Vladimer is a social media expert who knows how to engage his audience and offer them insight that will challenge the way they think about digital marketing. He is informative, relevant, and always...

Read more
Patrick Kalotisfrom PepsiCo
Working with Vladimer means instant success for you and your company.

''Vladimer is the world's best digital marketing consultant, speaker, professor and influencer who inspires audiences and helps them stand out worldwide. His 105,000 followers demonstrate that his...

Read more
Jennifer Schibitzki from GroundTruth
Vladimer is an impressive innovator who is by far a Top 100 Marketing Influencer and proves this every day.

''Vladimer is an impressive innovator who is by far a Top 100 Marketing Influencer and proves this every day. His posts reflect current topics on multiple areas of his expertise including social...

Read more
Lauren Fix from Automotive Expert
"Vladimer is an inspiration for the marketing world"

Vladimer is an inspiration for the marketing world. He always questions the status quo to drive marketing innovation. I'm happy to be able to call him a business partner.

Maximilian Hedtfrom Google
He always exceeds expectations.

''Vladimer Botsvadze is the global authority on digital marketing, an award-winning social media strategist, brand evangelist, keynote speaker, blogger, professor and consultant. His track record and ...

Read more
Terence Mauri from London Business School

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