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Tessa van Asselt

Tessa van Asselt

Social cultural scientist
Languages : English, Dutch

  • Categories

  • ICT & New Media
  • Innovation & Creativity
  • Lifestyle
  • Marketing
  • Science
  • Sustainable Entrepreneurship
  • Trends
  • Employability

  • Lecture
  • Workshop
  • Subjects

Tessa van Asselt is a social scientist and works as insights strategist at TrendsActive: an international trend interpretation agency. She holds masters in Youthstudies and Creative Development and specializes in research on generations and on gamification: the use of games and/or game-elements in every day practice.

As a sociocultural researcher, Tessa van Asselt focuses on changes in society and the influence these changes have on the behavior of people. How do people respond to the crisis?

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Tessa van Asselt is a social scientist and works as insights strategist at TrendsActive: an international trend interpretation agency. She holds masters in Youthstudies and Creative Development and specializes in research on generations and on gamification: the use of games and/or game-elements in every day practice.

As a sociocultural researcher, Tessa van Asselt focuses on changes in society and the influence these changes have on the behavior of people. How do people respond to the crisis? What do the younger generations really want? And what does the digital revolution mean for privacy?

Presentations are filled with need-to-know information, presented in a down to earth manner with attractive and inspiring examples. But that’s not all. TrendsActive specializes in bridging the gap between theory of trends and business of everyday. What do these changes mean for an organization or an industry? During a presentation, Van Asselt shows the practical interpretations of trends. These can be basic, but also industry- or organization-specific.

For big groups presentations offer an inspiring first step to start thinking about innovation. Smaller groups allow for a workshop-format to further work on the question: what do these trends mean for an industry or an organization?

In the past, Tessa van Asselt has presented at congresses and for organizations such as Creative Mornings, BDO, Fairminds, Utrecht University, the Agrifood-sector, BAM Group, Ruigrok, BNR Crossroads, Amsterdam RAI, KANA en Woonstad Rotterdam. Besides giving presentations,  she also teaches at Utrecht University and Amsterdam University of Applied Sciences.

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Agrifood

Xander Beks

“It has been a pleasure to work with Tessa on the Human Capital Agenda Agri&Food. It is quite a challenge to give a professional and at the same time young approach to the theme 'youth perspective', especially within the pioneer-like setting we're working in. Tessa knows how to combine form and content, without losing her expert knowledge and story. With enthusiastic presentations that are adapted to current affairs and tailored to the audience, she knows how to bring a story suitable for both professionals and adolescents: simplicity without losing complexity! Trend analysis is often an inspiring but abstract story, Tessa makes trends tangible and applicable. In my opinion a future-proof collaboration. I look forward to work together and give shape to the activities for 2014.”


BAM Group

Tim Kloet

“We invited Tessa to visit our team of medior commercial professionals at BAM to inspire us. Her presentation focused on current trends and made a great impression on the entire group. Tessa's creative style, excellent timing and accessible attitude made it an exciting session. With subject content as well as her personable style Tessa is able to captivate a group like a pro till the very last minute. Moreover, she seems in no way daunted by any possible gap in age or experience between herself and the audience. I look forward to her next publications and presentations.”


Project manager at the City of Utrecht

Herman van Vuren

“During the final of the Student’s Challenge in Cologne, Germany, Tessa van Asselt has presented on behalf of team Aelius. The Student Challenge was organized in the context of the European collaboration Portico (ww.portico.nu). Because of the interesting Aelius-project and Tessa’s engaging and enthusiastic presentation in fluent English, the jury decided to award the prize to team Aelius.”