Peter Krieg

About Peter Krieg

Peter C. Krieg is co-founder, president, and COO of Copernicus Marketing Consulting, an innovative firm that provides services to dramatically improve business performance. Along with chairman and CEO Kevin J. Clancy, Peter Krieg opened the doors to Copernicus in 1993 with one mission: to transform the way companies think about and practice marketing.

With over 25 years of experience as a marketing and research consultant, Peter Krieg is responsible for many of the firm's largest accounts and spearheaded the company's expansion into Latin America. Peter Krieg travels frequently to the Copernicus office in São Paulo, Brazil, and has given many speeches at professional conferences in the U.S., Europe, and Latin America.

Prior to Copernicus, Peter Krieg was a managing partner at Yankelovich Clancy Shulman, responsible for strategic research and consulting. In this capacity, Peter Krieg managed the firm's European operation, headquartered in London, England, and an international network of affiliate research agencies. Peter Krieg is a graduate if the University of Notre Dame and began his career at the Nowland Organization, a pioneering firm focused on understanding underlying consumer motivations.

Peter Krieg is the co-author of three books: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000); Market New Products Successfully (Lexington Books 2006); and Your Gut Is Still Not Smarter Than Your Head (John Wiley & Sons 2007). The American Marketing Association Foundation named Counterintuitive Marketing as one of the top five books in marketing in the past three years.