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Peter Cook

Peter Cook

Founder of The Academy of Rock
Language : English

  • Categories

  • Innovation & Creativity
    • Creativity
    • Innovation
  • Leadership & Strategy
  • Motivation & Inspiration
  • Employability

  • Lecture
  • Workshop / Masterclass
  • Consultancy
  • Subjects

  • Strategy
  • Creativity
  • Innovation
  • Leadership of change
Peter Cook leads The Academy of Rock, a creativity and innovation management consultancy, blending leading edge ideas from the world’s business schools with the power of music, be it rock, jazz or classical. He has delivered conference keynotes and longer masterclasses to some of the world’s top businesses and organisations.
Author of ‘Best Practice Creativity’, ‘Sex, Leadership and Rock’n’Roll’ and ‘Punk Rock People Management’ acclaimed by Professor Charles Handy and Tom Peters.
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Peter Cook leads The Academy of Rock, a creativity and innovation management consultancy, blending leading edge ideas from the world’s business schools with the power of music, be it rock, jazz or classical. He has delivered conference keynotes and longer masterclasses to some of the world’s top businesses and organisations.
Author of ‘Best Practice Creativity’, ‘Sex, Leadership and Rock’n’Roll’ and ‘Punk Rock People Management’ acclaimed by Professor Charles Handy and Tom Peters. Peter has appeared on BBC TV, BBC Radio 2/4, Bloomberg TV, The FT, Independent and the Institute of Directors with his ideas. These include Johnson and Johnson, Electronic Arts, Pfizer, The Royal College of Physicians, BT, GSK, BP Amoco, The Chartered Insurance Institute, The CIPD, Laing O’Rourke, The NHS, The United Nations, Imperial College London and Ashridge Business School.
 
Peter has over 25 years experience, comprising: • Leading innovative new Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for AIDS • Trouble-shooting businesses and starting up factories around the world • Internal business, organisation development and change consultancy • Writing and tutoring for Business Schools at MBA level for blue chips • Writing and performing music in a variety of disguises
 
Peter holds an MBA (which, in his view should stand for Much Bigger Amps rather than More Bloomin’ Analysis), is a Chartered Chemist, Chartered Marketer and fellow of the Chartered Institute of Personnel and Development. An NLP master practitioner and wildly enthusiastic guitarist. He brings this combination of theory and experience together in events and conferences that reach way beyond the keynote speaker fare.
Peter is ‘Rock’n’Roll Innovation Editor’ for a US based Global Innovation Company called Innovation Excellence, run by Julie Anixter, who has worked with Tom Peters and Seth Godin amongst other leading business thinkers around the world. The company is the most popular innovation website in the world. As part of his role there, Peter has been asked to write articles and interview rock stars and gamechangers in business. Peter is also an accomplished rock, pop and jazz musician, having performed with John Otway, Wilco Johnson, Lorraine Crosby who sang on Meatloaf’s No 1 hit ‘I’d Do Anything For Love’, Bernie Torme and Altered Images. He has performed at the Edinburgh Fringe Festival and helped Bill Nelson, leader of 70’s pop art band Be-Bop Deluxe and who turned down David Bowie for a job as a guitarist, to sell out a concert for the ITV Legend’s series.
He also famously sponsored an entrepreneurial adventure to go on a record breaking round the world rock’n’roll tour with cult punk rocker John Otway. The tour was an unmitigated disaster in the great British ‘Carry on’ tradition. The story of this comedy of errors has very powerful lessons for entrepreneurs and people trying to start new ventures. It is the equivalent of the real ‘Spinal Tap’ tour.
Peter is often accompanied by his colleague John Howitt, an international session musician who has performed with Celine Dion, Anastasia and Shirley Bassey. He also works with a number of music celebrities.
 
A small selection of Peter’s conference titles includes: • Riffs and myths of Leadership • The head, heart and soul of business • What’s new pussycat? – an innovation masterclass • Blowin’ away the blues – a motivation masterclass • Jazz, Jamming and corporate improvisation • The ‘F’ word – lessons from Rock’n’Roll Failure • Innovation lessons from world class rock stars
 
In practice Peter adjusts his conference inputs to a particular client need.
Peter has been a Governor for a Primary School and a College. He was Council Board member of the Chartered Institute of Personnel and Development. It’s only Rock’n’Roll, but Peter thinks you will like it…  
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Cover van Sex, Leadership And Rock N' Roll

Sex, Leadership And Rock N' Roll

Title:
Sex, Leadership And Rock N' Roll
 
Subtitle:
Leadership Lessons from the Academy of Rock
 
Author:
Peter Cook
 
Publisher:
Crown House Publishing
 
Book:
Paperback, 208 pages
 
ISBN:
978-18-459-0016-8
 
 
 
 
 

At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way. Peter Cook has skillfully synthesized these diverse viewpoints using his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader as well as a musician, writing and performing music, in rock bands. The book examines the issues using the analogy of "Sex, Drugs and Rock n Roll" rather than the language of prophets, consultants and gurus. In this context, the letters MBA stand for "Management By Attitude." Let there be Rock n Roll Leadership!

Cover van Punk Rock People Management - A no-nonsense guide to hiring, inspiring and firing staff

Punk Rock People Management - A no-nonsense guide to hiring, inspiring and firing staff

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In "Punk Rock People Management" I have stripped down HR to the bare essentials for busy people and those who are sick of HR jargon getting in the way of running a business.

In the spirit of punk, each ‘chapter’ is just one page long, which means that you can read a chapter in less time than it takes to pogo to a Sex Pistols or Linkin Park song! On hearing of the concept, Tom Peters, the world’s greatest business thinker, author and speaker sent me a mail with just two words in it: “Do it!” – Now that’s what I call a Punk Rock Business Guru ! :-)

"Punk Rock PM" is organised using the classic ‘Life, Sex and Death HR cycle’, in other words Hiring, Inspiring and Firing. To whet your appetite, some of the chapter titles are:

Selection – Shall I stay or shall I go?
Engagement – Pretty vacant
Innovation – What’s new pussycat?
Conflict – Who killed Bambi?

If you have to get things done with people and can't get no satisfaction from an HR textbook, try "Punk Rock PM" for a refreshing difference.

If you like Punk Rock PM, fast forward it to colleagues, customers, clients and contacts to start the positive revolution for plain people management!  

Peter Cook Sex, Leadership and Rock 'n Roll
Peter Cook Sex, Leadership and Rock 'n Roll