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Paul Postma

Paul Postma

A renowned international marketing lecturer
Languages : English, Dutch

  • Categories

  • Arts & Culture
    • Literature / Writers
  • Management
    • Customer Relationship Management
  • Innovation & Creativity
    • Innovation
  • Marketing
  • Employability

  • Lecture
  • Workshop / Masterclass
  • Subjects

  • Consumer behavior
  • The New Marketing Era; Fun, Fraud & Love
  • The web finally enables normal marketing
  • How to keep your customers coming back!
  • Direct Marketing Workshop 2.0
  • The eternal mismatch between customers and marketeers
  • Customers just want one thing
  • Why focus groups tell more about marketeers than customers
  • All Topics

Paul Postma is founder of Paul Postma Marketing Consultancy, niche player in the top of the consultancy market for commercial issues, based in The Netherlands. After his master in economics, he worked fifteen years in commercial positions. A marketing director of Great Universal Stores (GUS) - the leading UK mail-order company - until 1987, he started his own marketing consultancy company that same year. Adapting the data based direct marketing approach of GUS to other industries he created

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Paul Postma is founder of Paul Postma Marketing Consultancy, niche player in the top of the consultancy market for commercial issues, based in The Netherlands. After his master in economics, he worked fifteen years in commercial positions. A marketing director of Great Universal Stores (GUS) - the leading UK mail-order company - until 1987, he started his own marketing consultancy company that same year. Adapting the data based direct marketing approach of GUS to other industries he created the marketing approach that became known as Customer Relationship Management (CRM). Joining Ernst & Young as a partner, he built their leading CRM practice for Europe. After the merger of Ernst & Young and Capgemini, Paul Postma Marketing Consultancy continued as an independent marketing consultancy in the top of the market. His clients include banks, airlines, oil companies, government agencies, retailers and members of the IT industry. With his most unconventional and eye-opening approach, he once was the enfant terrible in the world of marketing. Later on, he received the honorary title Register Marketeer of the Institute of Marketing. A renowned international lecturer from Helsinki to Cape Town, he is the author of many books, including the standard work in the world of direct marketing 'Handbook Direct Marketing Book 2.0' and 'The Ultimate Marketing Machine'. His bestseller 'The New Marketing Era – new media, same message' with foreword by Philip Kotler, Mc Graw-Hill New York, N.Y. 1999, is being sold worldwide in many languages, including Chinese. Paul is also a father in a family with three kids, loves jogging, isn't fond of driving but is fond of nice cars. He has a passion for puppet theatres and who has seen him perform may recognize some elements of this weird and wonderful hobby. Some of Paul's quotes: "Never listen to your customers... see what they actually do". "A target group mostly is a self-projection of the marketing manager". "The real challenge for a manager is to learn to know his customers better than they know themselves".

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Cover van The New Marketing Era

The New Marketing Era

Title:  The New Marketing Era
Marketing to the Imagination in a Technology-Driven World
Author:  Paul Postma
Publisher:  McGraw-Hill Companies
ISBN:  978-00-705-2675-4

Controversial advice on appealing to age-old desires wtih space-age technology. Paul Postma, the contrarian marketing guru, proves that even as technological advances are channging the world, the reasons people make buying decisions have remained the same for centuries. In this timelss yet unorthodox treatise, Postma unveils the essence of marketing success--people still buy what appeals to their need for food, shelter, and companionship. Going beyond a theoretical framework, Postma then guides readers through the many ways in which today's technology can be used to sell to these basic human desires.

Cover van The ultimate marketing machine

The ultimate marketing machine

Title:  The ultimate marketing machine
Creating the predictable consumer
Author:  Paul Postma
Publisher:  Spectrum
ISBN:  978-90-274-9752-9

This book shows how an organisation can be structured according to the clear principles of the Ultimate Marketing Machine®. These principles are based upon the distinction between changing and stable aspects of customers, their measurable behaviour and insight into their neural systems. Managers who apply these principles will be surprised to learn how much the returns on investments can be improved in the commercial processes. And they understand that customers are more predictable than ever before. Paul Postma's innovative approach has proved invaluable to our marketing and sales strategy. KLM, Director Customer Management Christina Zanchi, Gartner Excellence CRM Award Winner 2004, Amsterdam With The ultimate marketing machine, Postma succeeds once again to mix stimulating and intriguing new concepts with practical recommendations for marketing professionals in a style that is both jargon-free and entertaining: a must read. INSEAD-CEDEP, Visiting Professor Julien Lévy, Paris.