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Mischa Coster MSc MA

Mischa Coster MSc MA

Consultant and researcher in media-psychology and behavior modification
Languages : Dutch, English

  • Categories

  • ICT & New Media
    • Social Media
  • Marketing
    • Online Marketing / E-commerce
  • Science
    • Psychology
  • Employability

  • Lecture
  • Workshop / Masterclass
  • Subjects

  • Persuasion
  • Psychology of Social Media
  • Counter Persuasion Tactics
  • Intervention Mapping
  • Content Virality
  • Persuasion Strategy

Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology

and persuasion. "I change how people see things" is his personal slogan. He does this by applying

evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr.

Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.

Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters

degrees; one in

Read more

Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology

and persuasion. "I change how people see things" is his personal slogan. He does this by applying

evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr.

Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.

Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters

degrees; one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge

of psychological persuasion techniques, choice architecture and online (social) marketing and

communication, combined with a broad experience in business consulting, make him a valued allround

international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic,

always interactive with a strong focus on content, presentation and adding value for the audience or

client.

As co-founder and director of consulting at Grey Matters, Mischa loves to work on multidisciplinary

behavior change projects. Mischa founded Grey Matters with his business partner William Rice in

2009, putting focus on applied psychology. "Insight, Intervention, Inspiration" is what Grey Matters

offers. Clients include various profit (T-Mobile, Rabobank, SNSREAAL, rockstart, Capgemini, Tribal,

Mirabeau, Samsung, Linkedin, RTL, Rotterdam The Hague Airport eg), government (CAK, nearly all

ministries) and nonprofit (NIMA, NISB, GGD eg) organizations. Mischa is also co-founder of

TEDxUtrecht, Social Media Club Utrecht and expert member of the Brand Boardroom.

Mischa blogs for greymatters.nl, marketingsfacts.nl, lifehacking.nl and guest blogs for molblog.nl and

various other psychology- and marketing related blogs. He is visiting lecturer at the Haagse

Hogeschool, Maastricht University, Radboud University, InHolland Academy, Nijenrode Business

University, University of Amsterdam and Quadriga University of Applied Sciences.

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Prof. em. Robert B. Cialdini Psychology and Marketing at Arizona State University

"During a career of researching and teaching the Principles of Persuasion, I have never encountered anyone who understands better than Mischa Coster how they apply and can be effectively used within Social Media."


Consillium of the European Commision

Mr. Vindenzo le Vico

'For the EU Counci's Public Relations Department and the Club of Venice

(network of EU and Member States' communication directors) Mischa gave a
keynote speech at the yearly conference about "Social Media in Government
organizations". The theme was 'Social Media, adapt or resist?'. Mischa’s
contribution covered areas of social innovation, citizen participation and
cocreations from a psychological viewpoint.”