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prof. dr. Kwaku Atuahene-Gima

prof. dr. Kwaku Atuahene-Gima

Professor of Marketing, Innovation and product development.
Language : English

  • Categories

  • Entrepreneurship
  • Innovation & Creativity
  • Management
    • Performance Management
  • Marketing
  • Employability

  • Lecture
  • Consultancy
  • Subjects

  • New products management
  • Marketing strategy for new products and technologies
  • Technology management and entrepreneurship
  • New Products and Technology Marketing
  • Strategic Decision Making in Product Development
  • Market orientation and Innovation management
  • New product development

Kwaku Atuahene-Gima is Professor of Marketing & Innovation; former Chair, Marketing Department, and Director of the Center for Marketing & Innovation (CMI) at CEIBS; Executive Director of CEIBS (Africa), Adjunct Professor of Innovation at Mannheim Business School, Germany and the Academic Advisor to the Management & Marketing Department, Hong Kong Polytechnic University. He has been an invited participant for executive education in innovation at the Harvard Business School. He is a product

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Kwaku Atuahene-Gima is Professor of Marketing & Innovation; former Chair, Marketing Department, and Director of the Center for Marketing & Innovation (CMI) at CEIBS; Executive Director of CEIBS (Africa), Adjunct Professor of Innovation at Mannheim Business School, Germany and the Academic Advisor to the Management & Marketing Department, Hong Kong Polytechnic University. He has been an invited participant for executive education in innovation at the Harvard Business School. He is a product of the University of Ghana, University of New South Wales, and University of Wollongong, Australia. Kwaku is the first African Scholar ranked among the world’s top 1,000 innovation management scholars, at # 4. In July 23, 2010, he was selected by CMO and received an award as the Best Professor in Marketing & Innovation at the Asia’s Best Business School Awards in Singapore. He is the first and to date only African scholar nominated to serve on the Editorial Review Board of the Journal of Marketing- the world’s leading academic marketing journal. He is a member of the Senior Advisory Board of the European Journal of Marketing and serves on the review board of Journal of Product Innovation Management, Australasian Journal of Marketing, and formerly on the Journal of International Marketing and Industrial Marketing Management. His award-winning research has been published in leading international journals such as Journal of Marketing, Journal of Product Innovation Management, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, etc; and in leading practitioner journals such as R&D Technology Management. His work has received Citation of Excellence for Highest Quality and for outstanding contribution to knowledge by Annbar, won 4 Best Paper Awards from the American Marketing Association (AMA), including the prestigious AMA’s Technology and Innovation Interest Group (TECHSIG) Best Paper Award for path-breaking contributions to knowledge in technology and innovation. In 2007, he won the Outstanding Reviewer Award of the US Journal of Marketing. Kwaku reviews for leading academic journals such as Academy of Management Journal, Strategic Management Journal, Journal of Management Studies, Organization Science and others. In recognition of his creative approach to research, Kwaku has conducted workshops on "How to Publish in Top-Tier Journals" to faculty and doctoral students at several universities. He has also presented at international academic conferences on the topic "Getting Published from Outside North America" organized by the Academy of Management in New Orleans (August 2004); and at the Asia Academy of Management Professional Development Workshop on the topic "Triumphs and Challenges of Getting Asia-related Research Published in Reputable Journals" in New Orleans, August 2004 Kwaku assists companies and organizations to excel in innovation management and innovative marketing strategies. Beneficiaries include AutoNavi, Tianyu Mobile, Trend Micro, Shanghai Pudong Development Bank, Bakeart, Danaher, Sony, Eli Lilly, Bayer, Ernst & Young (China), Evonik (Atlas Copco), Barco, Alcatel-Lucent, Glaxo SmithKline, Intertek, UBS Financial Services; China Mobile, Philips; Shanghai General Motors, Wyeth, Manulife International (HK) Ltd, the Hong Kong Productivity Council; the Ministry of Economy and Innovation of Portugal and several others. Kwaku is a Senior Advisor on China Innovation to Equancy, a global consulting group headquartered in Paris. He has presented “Innovation Management Forums” attended by senior business executives and government officials in several cities in China including Shanghai, Tianjin, Shenzhen, Beijing, Guangzhou, Xiamen, and others. Kwaku frequently writes/discusses topical issues on innovation, marketing and business education with the media such as CEIBS Business Review, Hong Kong Business, Shanghai Business Review, China Entrepreneur, South China Morning Post, the Bulletin in Hong Kong, Global Entrepreneur, National Business Daily, 21 Century Business Herald in China, El Mundo of Spain, China Business News, Economist, Wall Street Journal, Dragon TV, CNBC, and CCTV-9.  

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