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Professor of Marketing, Innovation and product development.

prof. dr. Kwaku Atuahene-Gima

Kwaku Atuahene-Gima is Professor of Marketing & Innovation; former Chair, Marketing Department, and Director of the Center for Marketing & Innovation (CMI) at CEIBS; Executive Director of CEIBS (Africa), Adjunct Professor of Innovation at Mannheim Business School, Germany and the Academic Advisor ...

Consultancy,Keynote Speaker
Consultancy,Keynote Speaker,

Specialist Subjects

1.   New products management
2.   Marketing strategy for new products and technologies
3.   Technology management and entrepreneurship
4.   New Products and Technology Marketing
5.   Strategic Decision Making in Product Development
6.   Market orientation and Innovation management
7.   New product development

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