
Juri Hoedemakers is an expert in the field of (self)reflection. As a connector, coach and inspirer, he has a fascination for the triangle: executives - burnout/work happiness - (self)reflection.
Juri Hoedemakers is an expert in the field of (self)reflection. In 2020 he won the thesis award at RSM Erasmus University with his thesis on the importance of the court jester for leaders and their modern organizations. He was the first to make a detailed and elaborate scientific connection between contemporary management and the court jester of the past.
He then wrote the book ‘Gezocht: Hofnar’ (Wanted: Court Jester) about this, which reached place 3 in the top 100 and was recently nominated as Management Book of the Year 2022. In addition, Juri has also been appointed expert blogger and radio columnist in the field of reflection (through the eyes of the court jester) at 'De Ondernemer/DPG Media' and is pursuing a PhD on the court jester at Erasmus University from September 2021. To top it off, he has actually been appointed to the official position of court jester at 'AFAS Software en Monta' for one day a week.
Juri has a Bachelor in Media & Entertainment Management, a Master's in Business Administration and a specialty in Management of Change. As a connector, coach and inspirer, he has a fascination for the triangle: executives - burnout/work happiness - (self) reflection. Juri lets entrepreneurs and executives learn from their own behavior in a humorous way so that they can increase the job satisfaction of themselves and their employees, but he also lets employees learn from their own behavior. This enables people to cooperate better and learn to look at situations just a little differently.
He combines scientific insights with practical examples he encounters in his unpaid auxiliary position as board advisor to 'Voedselbanken Nederland'. He is the youngest member ever admitted to CMC, a leading change management firm.
Juri is adept at giving master classes and lectures for companies, schools and politics. He lectures almost every week at companies and also speaks mostly at (digital) events.
Juri gives people a Reflection Experience. He immerses participants in the world of reflection. He holds up a mirror to them in a humorous way so that they get to know themselves better. Juri also lets you discover your blind spots so you can become the best version of yourself. And all that in a very fun, varied multitainment way.
"I want to say 'Thank You Thank You Thank you' so much for a 'cliff hanger' of a presentation at the Marriott on March 25. You received all 5 star ratings from the producers who filled in their evaluation forms. It was truly the most 'eggceptional' presentation ever given at any of our meetings. As an industry we will certainly try to implement many of your suggestions as we endeavour to sell more eggs more often. Thanks again."
"In this case the theory was very limited and it was more the translation to practice for me that drew me into this day. For me this was really unique"
"I thought it was a fun and interesting day! Educational, eye-opening and fun!"