Juri Hoedemakers is drs. Hofnar. He teaches you to clearly state what you think and feel using the 16 techniques of the court jester, always just like the court jester... with a quip.
Juri Hoedemakers is Drs. Court jester. The court jester used to be the only one who could tell the king the unvarnished truth, always with a joke. But what is the added value of that ancient court jester in these modern times? What can we learn from that court jester in today’s spirit? Juri teaches you to clearly state what you are thinking using the 16 techniques of the court jester. With great enthusiasm and humor, he takes you through the insights and practical applications of the age-old court jester, the Drs Hofnar method he developed and how it can be applied in modern organizations. The lectures are not only educational, but above all entertaining and inspiring. There is a lot of laughter in his lectures and the concrete tools and tips give you the opportunity to easily translate it into practice.
More connection, more awareness and more development. This is something that is so important in this day and age.
People can quickly start to believe in their own perspective and lose sight of reality. In that sense, the court jester is the Guardian of Reality and tries to hold up a mirror to people in a light-hearted way. Contradiction, reflection and humor as a counterweight to power patterns and filtered perception, these are the ingredients for a good court jester. Guardian of reality & challenger of the status quo.
Juri Hoedemakers won the thesis prize at the RSM Erasmus University in 2020 with his thesis on the value of the court jester in modern organizations. He was then allowed to write a book about it. That book ‘Wanted: Hofnar’ reached place 3 in the top 100 and was nominated as Management Book of the Year in 2022. This means that he can give lectures at companies almost every week and speak at (digital) events. In addition, he has also been appointed as an expert blogger in the field of REFLECTION (through the eyes of the court jester) at De Ondernemer (DPG Media) and from September 2021 he will be pursuing his PhD on the (comeback of the) court jester at Erasmus University. His latest book Hofnar’s Handbook will be released on 26/09/2023.
To top it all off, he has actually been appointed to the position of court jester at AFAS Software, Monta, i4talent, Archipel Zorggroep, the Municipality of The Hague and SDW Zorggroep. On September 7, 2022, he founded ‘The Guild of Jesters’, which was officially inaugurated by Her Royal Highness Princess Margarita de Bourbon de Parme. From that moment on, he can also proudly call himself Chief Jester Officer, who is involved in training and placing professional jesters (abbreviated: professional jesters) throughout the Netherlands. His mission: the comeback of the ancient court jester as an institution in society
"The Minister for Commerce has asked me to thank you kindly for your wonderfully inspiring presentation. Those leaders who attended now have more dedication, commitment and motivation to building Bangalore into the City of Technology it plans to be".
"In this case the theory was very limited and it was more the translation to practice for me that drew me into this day. For me this was really unique"
"I thought it was a fun and interesting day! Educational, eye-opening and fun!"