Juan Baixeras

About Juan Baixeras

Juan Baixeras was born in Madrid and has a degree in Political Science and Journalism and a PhD. in International Relations. Baizeras worked for 8 years as a commercial and Marketing Director for several TV Broadcasters in Spain. After 8 years he became an partner at TP&Associates.

TP&Associates is an Spanish marketing consultant company specialized on getting incremental copies and profits for newspapers through add-ons or brand extension programmes. They are not focusing on only Spain, but on the whole European market as well. Juan Baixeras has a lot of experience running marketing projects along with newspapers and magazines. He has coordinated the first add-on operation in the European market and has collaborated with the most efficient newspaper of Europe in this kind of operation: El Mundo.

The add-on business with newspaper represents today a profit of 400 million euros in Italy and 200 million euros in Spain. With more than 200 successful operations done, TP&Associates is today one of the leading companies in this business. Beside their role as Editorial marketing consultants and right brokers, TP has been developing operations with the purpose of getting incremental copies, attracting new readers acquiring brand recognition.

Because every country and every newspaper is different TP&Associates is capable for consulting different newspapers and adapt their approaches to a unique and custom made approach for every newspaper, magazine and publisher and their target groups, future plans and market(s).

Among their clients were: RCS (Rizzoli Corriere de la Sera /Gazzeta dello sport), Kathimerini (Greece), Abril Group (Brazil), De persgroep (Belgium), Unidad Editorial: El Mundo and Marca (Spain), Figaro (France), Grupo Cofina (Portugal) and Editorial Santillana (Latin America).

Juan Baixeras can deliver presentations and is also available for consultancy. The consultancy will be custom made for your market, target groups and future plans.