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John Grant

John Grant

Author of 'The Green Marketing Manifesto'
Language : English

  • Categories

  • Arts & Culture
    • Literature / Writers
  • Innovation & Creativity
    • Innovation
  • Marketing
  • Sustainable Entrepreneurship
    • Sustainable Entrepreneurship
    • The Environment
  • Employability

  • Lecture
  • Subjects

John Grant was one of the co-founders of St Luke's - the award winning socially aware London ad agency (as featured in Fast Company, Harvard Business Review...). John's latest book 'Co-opportunity' (January 2010) is about 'sustainability 2.0' ie community-driven behaviour change. John's previous book 'The Green Marketing Manifesto' was named Environmental Book of the Year in the UK book industry awards. Amazon.com named his first book ('The New Marketing Manifesto', 1999) as one of the "ten

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John Grant was one of the co-founders of St Luke's - the award winning socially aware London ad agency (as featured in Fast Company, Harvard Business Review...). John's latest book 'Co-opportunity' (January 2010) is about 'sustainability 2.0' ie community-driven behaviour change. John's previous book 'The Green Marketing Manifesto' was named Environmental Book of the Year in the UK book industry awards. Amazon.com named his first book ('The New Marketing Manifesto', 1999) as one of the "ten best business books of 1999". John's sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a UK local government initiative), O2, Philips, The Royal Mail, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.

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Cover van Co-Opportunity

Co-Opportunity

Title:
Co-Opportunity
 
Subtitle:
Join Up For A Sustainable, Resilient, Prosperous World
 
Author:
John Grant
 
Publisher:
John Wiley and Sons Ltd
 
Book:
Hardcover, 350 pages
 
ISBN:
978-04-706-8436-8
 
 
 
 
Order this book? Click here!

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of 'relocating dreams' to allow us to reassess our desires and priorities. Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-opportunity encourages us all to think again about our individual behavior and our actions - our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

Cover van Patents, Registered Designs, Trade Marks And Copyright For Dummies

Patents, Registered Designs, Trade Marks And Copyright For Dummies

Titlel:
Patents, Registered Designs, Trade Marks And Copyright For Dummies
 
Author:
John Grant, Charlie Ashworth & Henri J.A. Charmasson
 
Publisher:
John Wiley and Sons Ltd
 
Book:
Paperback, 354 pages
 
ISBN:
978-04-705-1997-4
 
 
 
 
Order this book? Click here!

Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.

Cover van Brand Innovation Manifesto

Brand Innovation Manifesto

Title:
Brand Innovation Manifesto
 
Subtitle:
How To Build Brands, Redefine Markets And Defy Conventions
 
Author:
John Grant
 
Publisher:
John Wiley and Sons Ltd
 
Book:
Hardcover, 328 pages
 
ISBN:
978-04-700-2751-6
 
 
 
 
Order this book? Click here!

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto , whose radical thinking has informed a generation. Now Grant is set to stun the industry again.In The Brand Innovation Manifesto , he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people's lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the 'brand molecule' to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Cover van The New Marketing Manifesto

The New Marketing Manifesto

Title:
The New Marketing Manifesto
 
Subtitle:
The 12 Rules for Building Successful Brands in the 21st Century
 
Author:
John Grant
 
Publisher:
Cengage Learning, Inc
 
Book:
Paperback, 248 pages
 
ISBN:
978-15-879-9024-3
 
 
 
 
Order this book?? Click here!

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.