Behavioral economics and finance expert
Dr. James Choi
James Choi is a Professor of Finance at Yale University. His research in behavioral economics and finance focuses on how to improve individuals' economic outcomes using small, low-cost changes in the environment. His work on default options has led to changes in retirement savings policy around the ...
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About James Choi
James Choi is a Professor of Finance at Yale University. His research in behavioral economics and finance focuses on how to improve individuals’ economic outcomes using small, low-cost changes in the environment. His work on default options has led to changes in retirement savings policy around the globe. His research on active choice deadlines led to a collaboration with a Fortune 100 company to design a new program to overcome customer inertia that is now generating 100 million USD of savings per year. In another series of corporate collaborations, he showed that adding a two-sentence planning prompt to a mailed communication increases employees’ uptake of preventive health behaviors by 12 to 16%.
Professor Choi received his Ph.D. in economics and A.B. in applied mathematics summa cum laude from Harvard University. He is a winner of the 2011 TIAA-CREF Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security.