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dr. Frédéric Jallat

dr. Frédéric Jallat

Professor, Head of the Marketing Department and Academic co-Director
Languages : English, French

  • Categories

  • Sales
    • Account- & Sales Management
    • Focus on clients
    • Retail
  • Management
    • Customer Relationship Management
  • Marketing
  • Employability

  • Lecture
  • Subjects

  • Services Marketing and Management
  • Relationship Strategies and Customer Relationship Management
  • Pricing and Customer Value Management
  • Reframing Business: Value Chain Management and New Business
  • Strategic Analysis and Competitive Evaluation
  • Cross-Cultural Management
  • Doing Business in Europe

Frédéric Jallat, PhD is currently Professor, Head of the Marketing Department and Academic co-Director of the graduate program in Pharmaceutical & Bio-Techs Management at the European School of Management (ESCP Europe) in Paris, France. In the past, he created and developed the graduate program in International Business and Projects Management at ESCP Europe and the graduate program in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon. He received his Master

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Frédéric Jallat, PhD is currently Professor, Head of the Marketing Department and Academic co-Director of the graduate program in Pharmaceutical & Bio-Techs Management at the European School of Management (ESCP Europe) in Paris, France.

In the past, he created and developed the graduate program in International Business and Projects Management at ESCP Europe and the graduate program in Marketing at the Graduate School of Business (ESA) in Beirut, Lebanon.

He received his Master degree from the University Panthéon-Sorbonne, France and a Ph.D. degree in Management Sciences and Business Administration from University Aix-Marseille III and ESSEC, France. He has been a visiting faculty and a visiting professor in five continents at over twenty universities and research institutions including New York University, Stanford University, The University of Texas at Austin, Thammasat University, Bocconi University and the Foreign Trade Academy of Russia.

Professor Jallat has been the recipient of a number of research scholarships and distinctions, most notably: Research Fellow of the Center for International Business and Economic Growth, Rochester Institute of Technology, Research Fellow of the Italian Research Council, French Government Scholarship, Member of the Board of Country Directors, International Management Development Association, Member of the National Commission on Business Education and Training, French Ministry of Education. He received five International Research Grants and a Dissertation Grant from the French Foundation for Management Education and a PhD. award from ESSEC.

Prior to his appointment at ESCP Europe, dr. Jallat has served as a business consultant and academic coordinator in Marketing for the undergraduate program in Economic and Social Sciences at the University Panthéon-Sorbonne, France.

Dr. Jallat serves as an editorial board member for the Journal of Relationship Marketing, Journal of Macromarketing, Journal of Euro-Marketing and Journal of Transnational Management Development, USA and Revue Française du Marketing, France. He serves also as a review board member for the Journal of Product & Brand Management, USA and Revue Française de Gestion, France. He is an author/co-author of fifteen books and book chapters and of over thirty ranked academic articles in a variety of journals around the world. Professor Jallat is a member of the scientific committee for the MBA programs at ESCP Europe and a Professor in the graduate program in Strategy at Conservatoire National des Arts et Métiers (CNAM), France.

His research, teaching and consulting activities mainly focus on four different topics: Services Marketing and Management, Customer Relationship and Customer Value Management, Reframing Business and Competitive Evaluation, Cross-Cultural Management.

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Cover van Marketing Issues In Western Europe

Marketing Issues In Western Europe

Title:
Marketing Issues In Western Europe
 
Subtitle:
Changes And Developments
 
Author:
Erdener Kaynak & Frédéric Jallat
 
Publisher:
Routledge
 
Book:
Hardcover, 192 pages
 
ISBN:
978-07-890-2837-2
 
 
 
 
 

Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data.

Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe, a probing appraisal of Pan-European marketing with a proposed conceptual framework, a review of the marketing consequences of internal market unification, an exploratory study of marketing practice and market orientation, a penetrating look at the role of domestic animosity in consumer choice, a detailed research describing price strategy in the EU, an exploration of the impact of fear appeal in a cross-cultural contextand more!

Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.

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