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prof. dr. Frédéric Dalsace

prof. dr. Frédéric Dalsace

New Product Development and B2B Marketing
Languages : English, German, French

  • Categories

  • Marketing
    • Branding
  • Management
    • Customer Relationship Management
    • Outsourcing
  • Entrepreneurship
  • Sales
    • Successfull Selling
  • Employability

  • Lecture
  • Consultancy
  • Subjects

  • New Product Development
  • Relational Marketing Strategies
  • Buyer-seller Relationships
  • Corporate Social Responsibility

Frédéric Dalsace is an Associate Professor in Marketing at HEC School of Management, Paris, where he teaches New Product Development and B2B Marketing. He is an alumnus from this school, and holds an MBA with honours from the Harvard Business School and both an M.Sc. and a Ph.D. in Management from INSEAD. Most of his research concentrates on inter-organizational (B2B) issues such as outsourcing, product development, and buyer-seller relationships, but Frédéric is also working on

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Frédéric Dalsace is an Associate Professor in Marketing at HEC School of Management, Paris, where he teaches New Product Development and B2B Marketing. He is an alumnus from this school, and holds an MBA with honours from the Harvard Business School and both an M.Sc. and a Ph.D. in Management from INSEAD. Most of his research concentrates on inter-organizational (B2B) issues such as outsourcing, product development, and buyer-seller relationships, but Frédéric is also working on non-traditional branding strategies. His thesis work has been awarded the Canon Foundation Fellowship and the 2001 ISBM (Institute for the Study of Business Market) prize for the best doctoral research in B2B, and he has published in academic journals such as the Strategic Management Journal, Harvard Business Review and Business Horizons. Frédéric Dalsace was awarded the HEC Foundation Prize for the best research piece published by the HEC Faculty in 2004, and the 2005 ACA Prize for the best research published in the area of purchasing strategy. In 2006, he was awarded the business school-wide BNP-Paribas Teaching Award. Frédéric Dalsace has more than 10 years of experience in the business world. He worked in the sales and marketing departments of several industrial companies such as Michelin and CarnaudMetalbox (packaging), both in Europe and in Japan. Before returning to Academia, he was a strategy consultant with McKinsey & Company for more than three years.

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