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New Product Development and B2B Marketing

prof. dr. Frédéric Dalsace

Frédéric Dalsace is an Associate Professor in Marketing at HEC School of Management, Paris, where he teaches New Product Development and B2B Marketing. He is an alumnus from this school, and holds an MBA with honours from the Harvard Business School and both an M.Sc. and a Ph.D. in Management ...

Consultancy,Keynote Speaker
Consultancy,Keynote Speaker,

Specialist Subjects

1.   New Product Development
2.   Relational Marketing Strategies
3.   Buyer-seller Relationships
4.   Corporate Social Responsibility

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