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Errol van Engelen

Errol van Engelen

Digital Transformation | Big Data | Trends in Technology and Business
Languages : English, Dutch

  • Categories

  • ICT & New Media
    • Social Media
  • Innovation & Creativity
  • Marketing
  • Trends
  • Employability

  • Lecture
  • Workshop
  • Subjects

  • Digital Marketing
  • Big Data
  • Content Marketing
  • Marketing Automation
  • Social Media
  • Holistic approach
  • Marketing automation
  • Trends in technology & business
  • All Topics

Errol van Engelen is specialising in the area of Digital Marketing, Big Data and Technology. In his inspiring, interactive and valuable presentations and workshops, he shows how to approach the digital transformation strategy and implementation.

Digital Transformation is increasingly becoming more complex. To reduce this complexity he developed an approach integrating two existing, successful methods, the Holistic Digital Transformation Methodology® (HDTM).

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Errol van Engelen is specialising in the area of Digital Marketing, Big Data and Technology. In his inspiring, interactive and valuable presentations and workshops, he shows how to approach the digital transformation strategy and implementation.

Digital Transformation is increasingly becoming more complex. To reduce this complexity he developed an approach integrating two existing, successful methods, the Holistic Digital Transformation Methodology® (HDTM).

The HDTM offers you possibilities to execute your marketing and other campaigns more effectively. Errol can provide a lecture or workshop on each item which distinguishes itself by a practical approach from strategy to implementation.  

  • Digital Transformation: The total concept by which you will convert from a traditional to a digital organisation. Topics such as Digital Transformation Strategy and Innovation, Digital Experience, Marketing and Business
  • Big Data and Business Intelligence: Improving your insights to add value to your organisation based on internal and external data. Topics such as Smart Data, Business Intelligence Tools, Business Analytics and Customer Analytics

•        Content Marketing: Listening to your audience, understanding their pain points and offering a solution. Topics such as Content Marketing Strategy and Customer Experience

•        Social Media: Understanding what your customers want, what they are saying about your brand and strengthening customer loyalty. Topics such as Social Media Marketing, Channels, Content and Strategy

•        Marketing Automation: Speed up your conversations and interactions with your customers, analysis of what they do, distribution and promotion of your content. Topics such as Marketing Automation Software and Concept, and Marketing Campaigns

Big Data

The rise of Social Media is growing your data explosively. By analysing this data, you can identify certain patterns. This gives insight into your customers' behaviour and enables to make predictions on that basis. This is called Predictive Analytics. With Predictive Analytics, you’re able to increase the financial results of your activities and campaigns. Not only large companies can become data driven organizations, even for SMEs, it is possible to gain insight into who is visiting your site and what he has been looking for.

Errol provides lectures and workshops on strategic and operational integration of Big Data in your organisation.

Trends in Technology and Business

Due to many technological breakthroughs, it becomes increasingly difficult for management to follow, to assess value and to develop a strategy for state-of-the-art technology which has a positive impact on your business. The focus is on a number of core technologies with a great deal of   business impact, such as Artificial Intelligence, Augmented Reality, Blockchain, Drones, Internet of Things, Robotics, Virtual Reality and 3D Printing.

Errol provides lectures on trends in core and emerging technologies combined with commercial viability and business impact.

About Errol:

Errol van Engelen started working in IT, where he followed the traditional path from developer to project manager. After his Bachelor degrees in Marketing Management and Business Administration, he moved into commercial positions with focus on Business Development (strategic) and Sales (operational). Independent since 2001, his focus moved to Social Media and Big Data in recent years. Primary markets are Finance, Retail, Telecom, Utilities and Government. You can read his Big Data, Digital Marketing and Technology blogs on LinkedIn.

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