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© Phil Nijhuis
A realistic view on change

prof. dr. Cor Molenaar

Prof. dr. Cor Molenaar puts people in the centre of all the changes that are occuring in society and companies. There is no such thing as a technology push.


Specialist Subjects

1.   How our behaviour changes in a virtual world
2.   The consequences of individualisation for society and the business world
3.   How marketing professionals and other involved people must handle (buy)behaviour of singles

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