{"id":28204,"date":"2019-11-25T10:50:40","date_gmt":"2019-11-25T09:50:40","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/heleen-crielaard\/"},"modified":"2026-06-17T12:03:23","modified_gmt":"2026-06-17T11:03:23","slug":"heleen-crielaard","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/de\/speaker\/heleen-crielaard\/","title":{"rendered":"Heleen Crielaard"},"content":{"rendered":"<p><strong>Spitzensport als Marketinginstrument<\/strong><\/p>\n<p>W\u00e4hrend ihres Psychologiestudiums an der Universit\u00e4t von Amsterdam trainierte sie t\u00e4glich als Spitzensportlerin mit dem niederl\u00e4ndischen Damen-Volleyballteam. Sie studierte ein weiteres Jahr Wirtschaftswissenschaften mit Schwerpunkt Marketing. Sie spielte im niederl\u00e4ndischen Damen-Volleyballteam bei den Olympischen Spielen in Barcelona 1992, wo sie mit ihrem Team den sechsten Platz belegte.<\/p>\n<p>Nach diesen Spielen begann sie, ihre zweite Karriere aufzubauen. Sie startete in verschiedenen Kommunikationsfunktionen und gr\u00fcndete 1995 ihr eigenes Kommunikationsberatungsunternehmen. In 11 Jahren beriet Heleen verschiedene gro\u00dfe Unternehmen wie Randstad, Zilveren Kruis, Eneco und Rabobank. Sie arbeitete an der Schnittstelle von Marketing, Kommunikation und Sponsoring.<\/p>\n<p>Seit dem 1. M\u00e4rz 2006 war Heleen bei Rabobank Nederland t\u00e4tig, zun\u00e4chst als Hauptsponsorverantwortliche, zust\u00e4ndig f\u00fcr alle Sponsoringaktivit\u00e4ten innerhalb von Rabobank Nederland. Von 2009 bis 2016 war sie als Mitglied des Managementteams der Abteilung Kommunikation &amp; Corporate Affairs verantwortlich f\u00fcr alle externe Kommunikation, wie Sponsoring, Marken- &amp; Marktkommunikation, Social Media, Rabobank.com, Marketing, PR und Contentstrategie. Ein herausragendes Projekt, f\u00fcr das sie in dieser Zeit verantwortlich war, ist das Rabo-Radsportteam und alle damit verbundenen Aktivit\u00e4ten, von gro\u00dfartigen Hospitality-Events bis zur Krise um Rasmussen und dem Ende des Sponsorings.<\/p>\n<p>2016 hat Heleen eine v\u00f6llig neue Marketingabteilung innerhalb von Rabobank Nederland aufgebaut. Die Marketingfunktion war bis dahin auf mehrere Abteilungen verteilt. Die neue Marketingabteilung arbeitet mit funktions\u00fcbergreifenden, agilen Teams, die um Zielgruppen organisiert sind. Online-Marketing war dabei der Ausgangspunkt, bei Bedarf erg\u00e4nzt durch Massenmedienkommunikation.<\/p>\n<p>Teil dieses Ver\u00e4nderungsprozesses war die Einrichtung eines umfassenden Agile-Ausbildungsprogramms und der Marketing-Akademie. Diese neue Abteilung startete am 1. Oktober 2016. Heleen leitete bis November 2019 alle Marketingteams f\u00fcr die Abteilung Privatkunden.<\/p>\n<p>Dar\u00fcber hinaus hat Heleen stets zahlreiche leitende Funktionen ausge\u00fcbt, darunter im Hauptvorstand des niederl\u00e4ndischen Volleyballverbandes (2001-2006), als Vorstandsmitglied der Sponsorringe (2009-2014) und als Schatzmeisterin der BVA (Verband der Werbetreibenden) (2014-heute) sowie des CTO Metropole (2017-heute).<\/p>\n<p>Sie ist eine sehr kompetente Moderatorin \/ Diskussionsleiterin und spricht zudem gerne \u00fcber Themen wie Marketing, Kommunikation, Sponsoring und Markenaufbau.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spitzensport als Marketinginstrument W\u00e4hrend ihres Psychologiestudiums an der Universit\u00e4t von Amsterdam trainierte sie t\u00e4glich als Spitzensportlerin mit dem niederl\u00e4ndischen Damen-Volleyballteam. Sie studierte ein weiteres Jahr Wirtschaftswissenschaften mit Schwerpunkt Marketing. Sie spielte im niederl\u00e4ndischen Damen-Volleyballteam bei den Olympischen Spielen in Barcelona 1992, wo sie mit ihrem Team den sechsten Platz belegte. Nach diesen Spielen begann sie, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[11,78,55,23,19,81],"sa_language":[199,214],"sa_employability":[274,226],"class_list":["post-28204","sa_speaker","type-sa_speaker","status-publish","hentry","sa_speaker_category-fuehrung-management","sa_speaker_category-lebensstil","sa_speaker_category-medien","sa_speaker_category-moderation-veranstaltungsleitung","sa_speaker_category-sport-teambuilding","sa_speaker_category-strategie"],"acf":{"sa_introduction":"Heleen Crielaard ist eine erfahrene Expertin f\u00fcr Kommunikation und Marketing sowie Sponsoringstrategin. Sie ist zudem Vorstandsmitglied des Verbandes der Werbetreibenden (bvA) und Vorsitzende der Taskforce Influencer Marketing.","sa_one_liner":"Marketing & Kommunikation| Sponsoring | Spitzensportlerin","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":null,"sa_faq_items":null,"sa_minimum_price":"3000","sa_maximum_price":"5000","sa_banner_image_id":0,"sa_videos":null,"sa_order_score":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heleen Crielaard - Speakers Academy | Het Beste Sprekers Adviesbureau<\/title>\n<meta name=\"description\" content=\"Heleen is marketing deskundige en heeft haar eigen communicatie advies bureau. 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