{"id":27286,"date":"2018-06-08T09:07:39","date_gmt":"2018-06-08T09:07:39","guid":{"rendered":"https:\/\/www.speakersacademy.com\/speaker\/benoit-meyronin\/"},"modified":"2026-07-04T22:33:35","modified_gmt":"2026-07-04T20:33:35","slug":"benoit-meyronin","status":"publish","type":"sa_speaker","link":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/","title":{"rendered":"BenoI\u00aet Meyronin"},"content":{"rendered":"<p>Beno\u00eet Meyronin ist Professor f\u00fcr Marketing an der Grenoble Ecole de Management und Forschungs- und Entwicklungsleiter der Akademie f\u00fcr Dienstleistungen, deren Mitgesellschafter er ist. Seine Fachgebiete sind das Dienstleistungsmanagement und das territoriale Marketing. Er arbeitet regelm\u00e4\u00dfig mit Unternehmen und \u00f6ffentlichen Einrichtungen zusammen: SNCF, RATP, Flugh\u00e4fen von Paris, Cie des Alpes, Gesundheitswesen, Kommunen usw., sowohl in der Beratung als auch in der Ausbildung.<\/p>\n<p>Er hat mehrere Forschungsartikel und B\u00fccher ver\u00f6ffentlicht: Vom Management zum Marketing der Dienstleistungen (Dunod, 2007; 2. Auflage, 2011, mit C. Ditandy), Management des Dienstes &amp; Ver\u00e4nderungsmanagement: der Fall SNCF (Vuibert, 2010, mit M. Euverte und H. Joseph-Antoine), Das territoriale Marketing (Vuibert, 2009; 2. Auflage, 2012), Kultur &amp; Attraktivit\u00e4t der Territorien (L\u2019Harmattan, 2010, mit C. Berneman). Sein letztes Buch, das im September 2012 ver\u00f6ffentlicht wurde, ist ein Sammelwerk \u00fcber Dienstleistungsinnovation (PUG, mit A. Munos). Er tritt regelm\u00e4\u00dfig in den Medien auf (La Tribune, Les Echos usw.).<\/p>\n<p>Beno\u00eet hat einen Doktortitel in Wirtschaftswissenschaften und eine Habilitation zur Leitung von Forschungen in Managementwissenschaften.<\/p>\n<p>Er leitet in Paris den Club der Kundenbeziehungen, der 2010 von der Akademie f\u00fcr Dienstleistungen gegr\u00fcndet wurde (15 Mitgliedsunternehmen), und er hat den Blog <a href=\"http:\/\/www.marketing-des-services.com\">www.marketing-des-services.com<\/a> erstellt und leitet ihn. Er ist Mitbegr\u00fcnder und Vizepr\u00e4sident des Clubs ADETEM Marketing Territorial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beno\u00eet Meyronin ist Professor f\u00fcr Marketing an der Grenoble Ecole de Management und Forschungs- und Entwicklungsleiter der Akademie f\u00fcr Dienstleistungen, deren Mitgesellschafter er ist. Seine Fachgebiete sind das Dienstleistungsmanagement und das territoriale Marketing. Er arbeitet regelm\u00e4\u00dfig mit Unternehmen und \u00f6ffentlichen Einrichtungen zusammen: SNCF, RATP, Flugh\u00e4fen von Paris, Cie des Alpes, Gesundheitswesen, Kommunen usw., sowohl in [&hellip;]<\/p>\n","protected":false},"featured_media":6065,"template":"","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[]},"sa_speaker_category":[11,16,17,88],"sa_language":[],"sa_employability":[229],"class_list":["post-27286","sa_speaker","type-sa_speaker","status-publish","has-post-thumbnail","hentry","sa_speaker_category-fuehrung-management","sa_speaker_category-leadership-entwicklung","sa_speaker_category-marketing-vertrieb","sa_speaker_category-personalwesen"],"acf":{"sa_introduction":"Beno\u00eet Meyronin ist Professor f\u00fcr Marketing an der Grenoble Ecole de Management und Forschungs- und Entwicklungsleiter der Akademie f\u00fcr Dienstleistungen, deren Mitgesellschafter er ist. Seine Fachgebiete sind das Dienstleistungsmanagement und das territoriale Marketing. Er arbeitet regelm\u00e4\u00dfig mit Unternehmen und \u00f6ffentlichen Einrichtungen zusammen: SNCF, RATP, Flugh\u00e4fen von Paris, Cie des Alpes, Gesundheitswesen, Kommunen usw., sowohl in der Beratung als auch in der Ausbildung.\n\nEr hat mehrere Forschungsartikel ver\u00f6ffentlicht und","sa_one_liner":"Experte f\u00fcr Dienstleistungsmanagement","sa_name_title":"","sa_region":[],"sa_degree":"","sa_stars":"","sa_maglr_ids":null,"sa_publications":null,"sa_socials":null,"sa_subjects":[{"sa_subjects_title":"Das Management in den Dienstleistungsberufen","sa_subjects_information":""},{"sa_subjects_title":"Das Marketing der Dienstleistungen","sa_subjects_information":""},{"sa_subjects_title":"Die Dienstleistungsinnovation","sa_subjects_information":""},{"sa_subjects_title":"Das territoriale Marketing, die Marken von Territorien","sa_subjects_information":""}],"sa_faq_items":null,"sa_minimum_price":"0","sa_maximum_price":"0","sa_banner_image_id":null,"sa_videos":null,"sa_order_score":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae<\/title>\n<meta name=\"description\" content=\"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae\" \/>\n<meta property=\"og:description\" content=\"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/\" \/>\n<meta property=\"og:site_name\" content=\"Speakers Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-04T20:33:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speakersacademy.com\/wp-content\/uploads\/sites\/4\/2018\/06\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/\",\"name\":\"BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/06\\\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358\",\"datePublished\":\"2018-06-08T09:07:39+00:00\",\"dateModified\":\"2026-07-04T20:33:35+00:00\",\"description\":\"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/06\\\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/06\\\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358\",\"width\":400,\"height\":604},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/benoit-meyronin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BenoI\u00aet Meyronin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/\",\"name\":\"Speakers Academy\",\"description\":\"Bringing Knowledge to the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#organization\",\"name\":\"Speakers Academy\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783052674\",\"contentUrl\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/04\\\/sa_logo.jpg?image-crop-positioner-ts=1783052674\",\"width\":696,\"height\":696,\"caption\":\"Speakers Academy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speakersacademy.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/speakers.academy\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCW5ccMnflvNyiE6cChHDYbw\",\"https:\\\/\\\/www.tiktok.com\\\/@speakers_academy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/speakers-academy\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/54t64RYiW9sDkfJQrUBO90\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae","description":"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/","og_locale":"de_DE","og_type":"article","og_title":"BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae","og_description":"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.","og_url":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/","og_site_name":"Speakers Academy","article_modified_time":"2026-07-04T20:33:35+00:00","og_image":[{"width":400,"height":604,"url":"https:\/\/www.speakersacademy.com\/wp-content\/uploads\/sites\/4\/2018\/06\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/","url":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/","name":"BenoI\u00aet Meyronin - Redner buchen bei Speakers Academy\u00ae","isPartOf":{"@id":"https:\/\/www.speakersacademy.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/#primaryimage"},"image":{"@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speakersacademy.com\/de\/wp-content\/uploads\/sites\/4\/2018\/06\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358","datePublished":"2018-06-08T09:07:39+00:00","dateModified":"2026-07-04T20:33:35+00:00","description":"Keynote Speaker BenoI\u00aet Meyronin einfach buchen \u00fcber Speakers Academy. Ihr Partner f\u00fcr Redner mit echtem Impact. \u00dcber 30 Jahre Erfahrung.","breadcrumb":{"@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/#primaryimage","url":"https:\/\/www.speakersacademy.com\/de\/wp-content\/uploads\/sites\/4\/2018\/06\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358","contentUrl":"https:\/\/www.speakersacademy.com\/de\/wp-content\/uploads\/sites\/4\/2018\/06\/c91f1c4bf13810927e66f865b5d97c17d5b31f65.jpg?image-crop-positioner-ts=1780488358","width":400,"height":604},{"@type":"BreadcrumbList","@id":"https:\/\/www.speakersacademy.com\/de\/speaker\/benoit-meyronin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.speakersacademy.com\/de\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/www.speakersacademy.com\/de\/speaker\/"},{"@type":"ListItem","position":3,"name":"BenoI\u00aet Meyronin"}]},{"@type":"WebSite","@id":"https:\/\/www.speakersacademy.com\/de\/#website","url":"https:\/\/www.speakersacademy.com\/de\/","name":"Speakers Academy","description":"Bringing Knowledge to the World","publisher":{"@id":"https:\/\/www.speakersacademy.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speakersacademy.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.speakersacademy.com\/de\/#organization","name":"Speakers Academy","url":"https:\/\/www.speakersacademy.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.speakersacademy.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.speakersacademy.com\/de\/wp-content\/uploads\/sites\/4\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783052674","contentUrl":"https:\/\/www.speakersacademy.com\/de\/wp-content\/uploads\/sites\/4\/2025\/04\/sa_logo.jpg?image-crop-positioner-ts=1783052674","width":696,"height":696,"caption":"Speakers Academy"},"image":{"@id":"https:\/\/www.speakersacademy.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/speakers.academy\/","https:\/\/www.youtube.com\/channel\/UCW5ccMnflvNyiE6cChHDYbw","https:\/\/www.tiktok.com\/@speakers_academy","https:\/\/www.linkedin.com\/company\/speakers-academy","https:\/\/open.spotify.com\/show\/54t64RYiW9sDkfJQrUBO90"]}]}},"_links":{"self":[{"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/sa_speaker\/27286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/sa_speaker"}],"about":[{"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/types\/sa_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/media\/6065"}],"wp:attachment":[{"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/media?parent=27286"}],"wp:term":[{"taxonomy":"sa_speaker_category","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/sa_speaker_category?post=27286"},{"taxonomy":"sa_language","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/sa_language?post=27286"},{"taxonomy":"sa_employability","embeddable":true,"href":"https:\/\/www.speakersacademy.com\/de\/wp-json\/wp\/v2\/sa_employability?post=27286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}