Peter Cook

Peter Cook leads The Academy of Rock, a creativity and innovation management consultancy, which serves some of the world’s top businesses. These include Johnson and Johnson, Electronic Arts, Pfizer, The Royal College of Physicians, BT, GSK, BP Amoco, Amnesty International, the NHS, the United Nations and London Business School. Beside this he also is the founder of the consultancy company Human Dynamics, which is specialized in Strategy and Organisation Development, Business Creativity, converting Creativity into Innovation and the Leadership of Change.

He has over 25 years experience, comprising:
• Leading innovative new Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market
• Trouble-shooting businesses and starting up factories around the world
• Internal business, organisation development and change consultancy
• Designing and delivering Leadership and Personal Development programmes with a difference
• Writing and tutoring for Business Schools at MBA level for blue chip companies
• Writing and performing music in a variety of disguises

Peter started life as a Chemist, has a Master’s degree in Business, is a business academic and has a ‘university of life’ qualification in leading rock bands. He brings this combination of theory and experience together in events and conferences that reach way beyond the normal management consultancy fare.

Tutor on a number of Executive MBA programmes, including the acclaimed ‘Creativity, Innovation and Change’ programme. Peter is a noted speaker and writer on the subjects of strategy, creativity, innovation and leadership of change. He has been invited to speak at major conferences for organisations as diverse as Pfizer, BT, Allianz Cornhill, Unilever, The Chartered Institute of Personnel and Development, London Business School, Kent County Council, Chartered Insurance Institute and Cookson Inc.

Peter holds an MBA (which, in the Academy of Rock, stands for Much Bigger Amps), is a Chartered Chemist, ex Chartered Marketer and fellow of the Chartered Institute of Personnel and Development. An NLP master practitioner, fellow of the Royal Society of the Arts, a lifelong learner and wildly enthusiastic guitarist.

Peter is also the author of a Healthcare Management MBA book and ‘Best Practice Creativity’, which focuses on the art and discipline of inspiring creativity at work – given a personal affiliation by Professor Charles Handy. Peter’s articles have appeared in numerous publications and he won a top award for his article on making knowledge management work. His books have been translated into Russian, Polish and Korean.

In his spare time, Peter conceives of mind bending rock and pop acts, not only for pleasure but also to constantly refine his abilities to engage an audience.

Click here to read the article: Q&A with Peter Cook: Sex, Leadership and Rock’n'Roll